SWEET GOURMET

L’Oréal Professionnel’s Autumn/Winter Colour Collection


Dark/Milk ChocolateChoco CaramelChoco And GoldChoco CherryChoco CitrusChoco Kiwi
click on each style to find out more

You Are What You Eat


As the months begin to cool and summer slips away, women with a passion for food and fashion can look forward to the most delectable in hair trends this winter.


Sweet Gourmet is the mouth-watering new colour collection by L’Oréal Professionnel.


Chocolady is the look by Majirel, L’Oréal Professionnel’s permanent colour range that offers rich, deep and intense long lasting colour.


Creamy milk chocolates, rich caramels and extra dark chocolates create a collection of beautiful warm browns leaving women melting with pleasure. A hint of gold chocolate gives hair that extra touch of couture.


Splashes of sweet candy will spice up autumn and winter hair in L’Oréal Professionnel’s Luocolour collection, another of L’Oréal Professionnel’s permanent colour range giving hair translucent luminous coverage with light reflecting colour.


Tangy flavours, like chocolate with kiwi, pineapple and orange infuses winter hair trends with a fresh citrus approach.


And just like the colours, hairstyles this coming winter will also borrow from cuisine with inspiration drawn from soufflés, mousses and fondants.


L’Oréal Professionnel's national technical manager Alishia Smart, says fashion for autumn and winter will be imbued with the flavour of high gastronomy.


“It will feature colours and styles that are less rigid, more eclectic and decidedly visual, with analogies that blur the lines between the worlds of food and fashion.”


Sebastian Brunn, L’Oréal Professionnel’s group product manager, says the collection has been inspired by a global search to identify upcoming trends.


“Working with leading trend scouts and designers, the L’Oréal Professionnel trend team has explored upcoming fashion trends and themes around the globe to bring to fruition the delectable new Sweet Gourmet collection. Fashion has never been so delicious.”


L’Oréal Professionnel’s Autumn/Winter 2008 Colour Collection Sweet Gourmet is available from March 2008.

Another tasty site by Relish