New Products
KÉRASTASE FORCE ARCHITECTE
Specifically targeted at severely damaged hair and split ends.
This month we are launching one of Kérastase's most results driven collections for 2012, Force Architecte. As an extension of the Resistance Force range, we know you will absolutely love these beautiful products!
As a leading innovator in hair care, Kérastase has developed cutting edge technology to address the needs of damaged tresses and introduces a new collection of products to bring
hair back to optimum condition.
Introducing Force Architecte which is specifically targeted at severely damaged hair and split ends. Consisting of three products – Bain Force Architecte, Masque Force Architecte and Fibre Architecte – this category now addresses the key concerns of damaged hair and restores it to a healthy condition.
THE KÉRASTASE HAIR EROSION SCALE
After extensive research, Kérastase has developed the Hair Erosion Scale, meeting the needs of damaged hair. The scale assess hair damage and places it on a scale from 1 to 4, 1 being slightly damaged, and 4 total destruction of the hair fibre.
Once the erosion level has been diagnosed, a personalised treatment will be prescribed for
the hair.
Force Architecte is an enriched program for clients with very damaged hair that is a 3 – 4 on the Hair Erosion Scale. The new collection will sit alongside the existing Resistance range, which is suited to hair types that are a 1 – 2 on the Hair Erosion Scale.
HOW IT WORKS – HAIR EROSION SCALE
1. Some raised and separated scales, fibre surface is less smooth.
2. Scales are raised and detached.
3. Deterioration of the fibre’s surface. Fibre’s internal structure is visible.
4. The internal structure of the fibre is damaged and totally eroded.
Talk to your stylist today to see if this breakthrough technology is suitable for you.
